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- Calls: 5 hours
- Data: 5 GB
- SMS: Unlimited
- Setup fee: 0 DKK
- Contract: None
- Calls: 0.20 DKK / min
- Data: 1.4 DKK / MB
- SMS: 0.60 DKK
- Subscription: 19 DKK
- Setup fee: 0 DKK • Contract: None
- Calls: 5 hours
- Data: 3 GB
- SMS: Unlimited
- Setup fee: 0 DKK
- Contract: None
Telmore is a prominent Danish mobile operator known for offering value-driven mobile subscriptions, often bundled with popular entertainment and streaming services. As a brand under the Nuuday umbrella, which is part of the former national telecom TDC Group, Telmore operates on the high-quality TDC NET network, ensuring reliable coverage across Denmark for its customers.
Understanding Telmore’s Position in the Market
Telmore was established as one of the first online-only mobile providers in Denmark. Its business model focuses on digital self-service, which helps keep operational costs down. These savings are often passed on to customers through competitive pricing and bundled services, differentiating it from both premium and ultra-low-cost competitors.
The company primarily targets consumers who are comfortable managing their accounts online and are looking for more than just a basic mobile plan. By combining mobile services with entertainment, Telmore creates a compelling package for households and individuals who already use or plan to use services like Netflix, HBO Max, and others.
Mobile Subscriptions (Mobilabonnementer)
Telmore’s core product is its range of mobile subscriptions. These plans are designed to cater to different usage patterns, from light users to data-heavy consumers. A key feature across most plans is the inclusion of 5G access, leveraging the extensive TDC NET infrastructure.
Plans typically include a set amount of data, free talk time (often unlimited within Denmark), and SMS/MMS. The main differentiator between plans is the data allowance and whether it includes the Telmore Play package. All subscriptions are subject to a six-month minimum contract period (“binding”).
Comparing Telmore Mobile Plans
Telmore’s plans are structured in tiers. Lower-tier plans offer a basic but sufficient package for users who primarily need calls and a moderate amount of data. Mid and upper-tier plans increase the data allowance significantly and often include the Telmore Play service bundle.
Here is a simplified overview of typical plan structures. Note that specific data amounts and prices change frequently, so this table is for illustrative purposes.
| Plan Type | Typical Data Allowance | Key Feature | Target User |
|---|---|---|---|
| Basic | 30 – 50 GB | Low price, 5G access | Light to moderate data users |
| Mid-Range | 100 GB – Unlimited Data | High data, EU roaming data included | Heavy data users, streamers |
| Telmore Play | Unlimited Data | Includes multiple streaming services | Users wanting an all-in-one entertainment bundle |
Telmore Play: The Entertainment Bundle
Telmore Play is the operator’s signature offering and a major reason why many customers choose Telmore. It is a subscription that bundles a mobile plan (usually with unlimited data) with access to a wide array of popular streaming and entertainment services for a single monthly price.
The value proposition is clear: if you subscribe to several of these services individually, consolidating them through Telmore Play can result in significant monthly savings. The convenience of having one bill for mobile and entertainment is also a strong selling point.
Services Included in Telmore Play
The exact lineup of services in Telmore Play can change, but it consistently includes major international and local platforms. Typically, the package includes:
- Netflix: The global streaming giant for movies, series, and documentaries.
- Viaplay: A leading Nordic streaming service with a mix of international series, movies, and a strong focus on live sports.
- HBO Max: Home to content from Warner Bros., HBO, DC, and Cartoon Network.
- TV 2 Play: The streaming service from one of Denmark’s largest public service broadcasters, offering Danish shows, news, and reality TV.
- SkyShowtime: A service combining content from Paramount+ and Peacock, featuring major film franchises and series.
- Telmore Musik: Telmore’s own music streaming service with a large catalogue of Danish and international music.
How Telmore Play Works
When you subscribe to a Telmore Play plan, you receive a mobile subscription and login credentials or activation links for each included service. You can then use these services on any compatible device, just as you would with a direct subscription. The total cost is consolidated into your monthly Telmore bill.
Tip: Before signing up for Telmore Play, make a list of the streaming services you already pay for. Calculate your current total monthly cost and compare it to the price of the Telmore Play package. For many expats and families, the savings can be substantial, effectively making the mobile subscription almost free.
Network Coverage and Quality (TDC NET)
A mobile operator is only as good as its network. Telmore uses the TDC NET network, which is consistently ranked as the best in Denmark by independent bodies like the Danish Technological Institute (Teknologisk Institut). This is a critical factor for anyone needing reliable communication.
The TDC NET network provides extensive 4G coverage, reaching nearly every corner of the country, including most rural areas and smaller islands. This ensures stable calls and fast mobile data speeds for browsing, streaming, and working on the go.
5G Access with Telmore
Telmore provides 5G access on all its current mobile subscriptions at no extra cost. The TDC NET 5G network is undergoing rapid expansion, particularly in cities and larger towns. In these areas, users with 5G-compatible phones can experience significantly faster download and upload speeds and lower latency.
For expats and tourists, this means better performance for video calls, faster map loading, and a smoother overall online experience while navigating Denmark. The quality of the network is a strong advantage for Telmore compared to some low-cost providers who may operate on less robust networks.
Getting a Telmore Subscription: The Process
Signing up for Telmore is done entirely online, which is convenient but requires specific documentation. This process is straightforward for Danish citizens but can have hurdles for newcomers.
Requirements for Signing Up
To get a Telmore subscription, you will typically need:
- A Danish CPR Number: This is a personal identification number and is a standard requirement for most contracts in Denmark, including mobile plans. Tourists without a CPR number cannot sign up for a subscription.
- A Danish Address: The SIM card is physically mailed to a Danish address.
- A Valid Payment Method: Often, this means a Dankort or a credit card that can be registered for automatic monthly payments (“Betalingsservice”).
Because of the CPR number requirement, Telmore’s subscription plans are primarily suited for expats and long-term residents, not short-term tourists. Tourists should look for prepaid SIM card options instead.
eSIM for Telmore Customers
Telmore offers eSIM (embedded SIM) as an alternative to a traditional physical SIM card. An eSIM is a digital SIM that allows you to activate a cellular plan from your carrier without having to use a physical nano-SIM.
This is particularly useful for expats and travelers who want to use two numbers on one phone—for example, their home country number and their new Danish Telmore number. Most modern smartphones from Apple, Samsung, and Google support eSIM technology.
How to Get a Telmore eSIM
You can order an eSIM when you sign up as a new customer or switch from a physical SIM as an existing customer. The process is managed through the “Mit Telmore” (My Telmore) self-service portal. You will receive a QR code via email or on the website.
To activate it, you simply scan the QR code with your phone’s camera while connected to Wi-Fi. Your phone will then download the Telmore carrier profile and activate your new mobile plan. The process is fast and eliminates the need to wait for a physical SIM to arrive by mail.
Prepaid SIM Cards (Talekort)
While Telmore is known for its subscriptions, it also offers a prepaid solution called “Telmore Talekort” (Talk Time Card). This is a pay-as-you-go option that is more accessible to tourists and those who do not have a CPR number or do not want a monthly contract.
With a Talekort, you purchase a starter package with a SIM card and a small amount of initial credit. You then pay for your usage (calls, SMS, data) based on fixed rates. When your credit runs low, you can top it up online (“tanke op”).
Comparing Prepaid vs. Subscription
The prepaid option offers flexibility and is free of contracts. However, the per-minute and per-gigabyte rates are significantly higher than what you get with a subscription. For anyone staying in Denmark for more than a month or two and using data regularly, a subscription is almost always more cost-effective.
A Telmore Talekort is a good option for a short visit, as a temporary number while waiting for a CPR number, or for very light users who need a phone for emergencies only.
Customer Service and Self-Service
As a digital-first company, Telmore heavily emphasizes its online self-service platform, “Mit Telmore.” Here, customers can manage almost every aspect of their account, including checking data usage, changing plans, ordering a new SIM/eSIM, and paying bills.
Direct customer support is available via phone and a contact form on their website. It’s important for expats to note that while the website has some information in English, live customer support is primarily conducted in Danish. Basic English support may be available, but fluency is not guaranteed.
International Use and Roaming
Telmore subscriptions are well-suited for travel within the European Union. Thanks to the “Roam Like at Home” regulation, you can use your plan’s included minutes, SMS, and a portion of your data in other EU/EEA countries without extra charges.
Each plan has a specific “fair usage” limit for EU data, which is clearly stated in the plan details. For example, a plan with unlimited data in Denmark might include 25-30 GB of data for use in the EU per month. This is usually more than enough for typical travel needs.
For travel outside the EU, roaming charges are very high. It is strongly recommended to turn off data roaming or purchase a local SIM card at your destination to avoid expensive bills.