3 (Three)

Kristian Ole Rørbye Kristian Ole Rørbye · 23. September 2025 · information
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In Denmark, the mobile operator 3 (Three) is a significant provider known for its own independent mobile network and a strong focus on data-heavy plans. As one of the country’s four main network operators, 3 offers a distinct choice for residents, expats, and tourists looking for reliable mobile services, particularly those who value international roaming benefits.

3 Denmark operates its own physical network infrastructure, separate from the shared networks of its competitors. This independence allows it to control its network quality, technology rollouts, and coverage strategy directly. The company has invested heavily in modernizing its network for both 4G/LTE and 5G technologies across the country.

The 3 Mobile Network

Understanding the network is crucial when choosing a provider. 3’s network has a reputation for being robust, especially in urban areas where population density is highest. The company continuously works on expanding its footprint to improve service in more remote regions of Denmark.

The quality of your mobile experience, from call clarity to internet speed, is directly tied to the network’s performance. 3’s infrastructure is built to handle significant data traffic, aligning with their strategy of offering large data packages in their mobile subscriptions.

3

Network Coverage and Performance

A mobile operator is only as good as its coverage. 3 Denmark provides extensive coverage across the nation, but performance can vary depending on your specific location. They have a strong presence in cities and are actively working to enhance connectivity in rural and coastal areas.

5G Coverage

3 has been actively rolling out its 5G network, focusing initially on major cities and densely populated towns. In areas like Copenhagen, Aarhus, Odense, and Aalborg, users with 5G-compatible devices can expect to experience significantly faster download and upload speeds, as well as lower latency.

The 5G expansion is an ongoing project. While urban centers are well-covered, 5G availability can be intermittent in suburban and rural landscapes. Before committing, it’s wise to check 3’s official coverage map (dækningskort) to verify 5G service at your home and workplace.

4G/LTE Coverage

The backbone of 3’s network remains its comprehensive 4G/LTE infrastructure. This network provides reliable and fast mobile data to the vast majority of the Danish population. For most daily tasks, including streaming video, browsing, and using apps, the 4G network is more than sufficient.

In areas where 5G is not yet available, your phone will automatically connect to the 4G network. 3’s 4G coverage is extensive, reaching most corners of the country, ensuring that you remain connected even when travelling outside of the main cities.

Network Performance in Cities vs. Rural Areas

There is a noticeable difference in performance between urban and rural locations. In cities, 3’s network is typically excellent, offering high speeds and stable connections due to a high density of cell towers. This makes it a strong contender for city dwellers.

In more remote parts of Denmark, such as small islands or sparsely populated areas of Jutland, coverage can be less consistent. While basic calling and texting are generally reliable, data speeds may be slower. This is a common challenge for all network operators in a country with varied geography.

Mobile Subscriptions (Abonnementer)

3’s primary offering is mobile subscriptions, which bundle talk, text, and data into a monthly package. These plans are designed for long-term residents and expats who have a Danish CPR number and address. The plans are known for including generous amounts of data.

Standard Mobile Plans

The core of 3’s portfolio consists of several tiered mobile plans. These typically offer “Fri Tale” (unlimited talk time within Denmark) and large data allowances. The main differentiator between plans is the amount of mobile data included, with options ranging from moderate to virtually unlimited.

These subscriptions often include 3’s signature roaming service, 3LikeHome, which allows you to use your phone in numerous countries without extra roaming charges. This feature is a major selling point for frequent travellers, expats, and tourists.

Plan FeatureTypical Low-Tier PlanTypical Mid-Tier PlanTypical High-Tier Plan
Data (in Denmark)30-50 GB100-150 GBFri Data (Unlimited)
Talk/SMS/MMSFri Tale (Unlimited)Fri Tale (Unlimited)Fri Tale (Unlimited)
EU Roaming Data25 GB25 GB30-40 GB
3LikeHomeIncludedIncludedIncluded
Binding Period6 months6 months6 months

Note: Plan details and prices are subject to change. The table above is for illustrative purposes. Always check the official 3 Denmark website for current offers.

Data-Only Subscriptions (Mobilt Bredbånd)

For users who need internet access for a laptop or a home without a fixed line, 3 offers mobile broadband (Mobilt Bredbånd). These are data-only SIM cards that can be used in a USB modem, a mobile Wi-Fi router, or a tablet.

These plans are an excellent alternative to traditional broadband, especially in areas where fiber or DSL is not available. They come with very large data packages, often several hundred gigabytes or even unlimited, making them suitable for home internet use, including streaming and remote work.

eSIM Support at 3

3 Denmark fully supports eSIM technology, providing a convenient option for users with modern smartphones. An eSIM is a digital SIM that allows you to activate a mobile plan without needing a physical SIM card. This is particularly useful for tourists and expats who want to get connected quickly upon arrival.

How to Get an eSIM from 3

Getting an eSIM is a straightforward process. When signing up for a new subscription online or in a store, you can simply choose eSIM as your preferred SIM type. If you are an existing customer, you can order an eSIM through the “Mit 3” self-service portal.

Once your order is processed, you will receive a QR code via email or on your Mit 3 account. You then scan this QR code with your phone’s camera to download the eSIM profile and activate your service. The process usually takes only a few minutes.

Device Compatibility

eSIM is supported by a growing number of devices, including recent iPhone models, Google Pixel phones, and Samsung Galaxy flagship devices. Before choosing an eSIM, ensure your smartphone is on the list of compatible devices, which can be found on 3’s website or the manufacturer’s specifications page.

Using an eSIM also enables dual-SIM functionality on many phones. This allows you to have two active numbers on one device—for example, your Danish number from 3 and a number from your home country. This is a highly practical feature for expats managing connections in two different countries.

Prepaid SIM Cards (Taletidskort)

While 3’s main focus is on monthly subscriptions, they do offer prepaid solutions, known as “Taletidskort.” These are ideal for short-term visitors, tourists, or individuals who do not have a Danish CPR number and prefer a pay-as-you-go model without a contract.

How 3 Prepaid Works

A 3 prepaid starter pack can be purchased online or in one of their physical stores. The pack includes a SIM card and a small amount of initial credit. You are not tied to a monthly fee; instead, you pay for usage directly from your balance or by purchasing data and talk packages.

Usage is charged at a per-minute, per-SMS, and per-megabyte rate. For better value, it is highly recommended to purchase a “tank-selv-pakke” (top-up package) which provides a bundle of data, talk, and text for a fixed price, valid for 30 days.

Tip: The Power of 3LikeHome

3’s most compelling feature for international travellers is 3LikeHome. This service allows you to use your phone’s included data, talk, and text in over 70 countries—including the USA, UK, Australia, Hong Kong, and all of the EU—just as you would in Denmark, without any extra roaming fees. For expats who travel home or tourists visiting multiple European countries, this can result in significant savings and convenience.

Customer Service and Support

Access to reliable customer service is important, especially when navigating a new system in a foreign country. 3 offers support through several channels, including phone, online chat, and physical retail stores.

Contact Channels

You can reach 3’s customer service via a telephone hotline. While support is primarily in Danish, you can often request to speak with an English-speaking representative. For non-urgent queries, an online chat service is available on their website, which is often a quicker way to get help.

The “Mit 3” (My 3) self-service portal and app are also powerful tools. Here, you can check your usage, view bills, change your subscription, and manage your account settings without needing to contact customer service directly.

In-Store Experience

3 operates a network of physical stores (3Butik) in cities and shopping malls across Denmark. Visiting a store is an excellent option for expats and tourists, as staff are usually proficient in English and can provide hands-on assistance.

In-store, you can sign up for a new plan, purchase a prepaid card, get help with device setup, or troubleshoot technical issues. For new arrivals, the face-to-face interaction can be invaluable for ensuring all documentation is correct and the chosen plan fits your needs.

Getting Started as an Expat or Tourist

The process of getting a mobile plan in Denmark differs depending on whether you are a long-term resident or a short-term visitor. The key requirement for a subscription is typically a Danish CPR number.

Required Documentation

To sign up for a monthly subscription (abonnement) with 3, you will almost always need a Danish CPR number (personal identification number) and a Danish address. This is used for credit checks and official registration. You will also need a valid form of payment, such as a Danish payment card (Dankort) or a credit card.

For tourists or expats who have not yet received a CPR number, the best option is a prepaid SIM card (taletidskort). To purchase a prepaid card, you generally only need to show a valid photo ID, such as a passport, and provide a temporary address (like your hotel or rental).

Online vs. In-Store Sign-up

Signing up online is convenient if you have all the necessary documentation, including a CPR number and MitID for digital verification. The website guides you through the process, and the SIM card or eSIM QR code is sent to you quickly.

For those who need assistance or prefer a personal touch, signing up in a physical 3Butik is the recommended path. The staff can answer your questions in English, ensure you choose the right plan, and help you with the immediate activation of your service.

Pricing and Contract Terms

Understanding the financial commitment is essential before signing up. 3’s subscriptions are generally competitive, but it’s important to be aware of the contract terms, especially the binding period.

Binding Period (Bindingsperiode)

Most mobile subscriptions at 3 come with a 6-month binding period (bindingsperiode). This means you are legally committed to paying for the service for the first six months. After this initial period, you can typically cancel your subscription with one month’s notice.

This binding period is standard practice among major Danish operators. If you are unsure about the length of your stay in Denmark, a prepaid SIM card or a no-contract plan from a smaller, online-only provider might be a more flexible, albeit potentially less feature-rich, alternative.

Payment Methods

Payments for monthly subscriptions are typically handled through “Betalingsservice,” an automatic bank transfer service that is common in Denmark. To set this up, you will need a Danish bank account. Alternatively, you can often register a credit card for automatic monthly payments.

For prepaid top-ups, you can use a credit card on 3’s website or in the Mit 3 app. You can also buy top-up vouchers at many supermarkets, kiosks, and 3’s own stores, offering flexibility for how you manage your mobile spending.

Rating

5 / 5. 1

Portræt af Kristian Ole Rørbye
Kristian Ole Rørbye Research & Author – Mobileoperator.dk

I’m responsible for research and content writing at MobilOperator.dk. I keep track of prices, plans, and conditions from Danish providers, test the user experience in practice, and bring it all together in clear comparisons. My goal is simple: to help you choose the mobile solution that fits your needs and budget – without the noise.